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云南日报:“双11”背后冷思考云南电商如何走出去

2015-11-13 10:47/ 人气7510 / 评论0

菜鸟网络的数据显示,“双11”全球狂欢节产生了4.6776亿个物流订单。截至11日24时,仅阿里巴巴平台,天猫交易额就超过912亿元。截至11日23时,云南消费金额达到15亿元,远超去年。其中,昆明“剁手族”购买力很强,交易额约在7.08亿元。此外,云南企业也在“双11”中取得不错的销售业绩,以普洱茶为例,大益集团销量过千万,在全国茶类目中排名靠前,昆明思普茶叶有限公司以684万的销量排名第四。在热闹的“双11”背后,参与购物狂欢节的企业是否都名利双收?云企在这场大战中盈利如何?消费者是否都买到称心如意的商品?

企业 仅少数能实现盈利

QUNIAN“SHUANG11”,KUNMINGSIPUCHAYEYOUXIANGONGSIZAITIANMAODEZHUANYINGDIANCHUANGXIAQIANWANYEJI,ERZAI“SHUANG11”HOUYIGEYUE,GAIGONGSICANGKULIHAIYOUHENDUORENGDAIFACHUDEBAOGUO。CONGXIAOSHOUE、BAOGUOSHULIANGDENGFANGMIAN,SIPUQUNIANDE“CHENGJI”BUCUO,DANGONGSIZONGJINGLISIXIANGLONGBINGBUGAOXING,“YIXIEDANJIAHENDIDECHANPINYECANJIALEHUODONG,DENGYUPEIBENXIAOSHOU;ZAI‘SHUANG11’MIANQIANMEIYOUZUGOUDEJINGYAN,BEIHUOBUZUBUHUOSHICHANGJIAZHANGJIAYEZHINENGBEIDONGJIESHOU。YINWEIGEZHONGWENTI,QUNIAN‘SHUANG11’KUILEJISHIWAN。”BUSHAOQIYEFUZERENJIESHAO,BENLAIXIANSHANGXIAOSHOUDECHANPINLIRUNKONGJIANJIUBUDA,CANYU“SHUANG11”RUGUOZHEKOUBUJILIJIUBUNENGXIYINXIAOFEIZHE,WULUNSHICONGZENGJIAKEHULIANGHAISHICONGJISHENXIAOLIANGPAIXINGBANGDENGFANGMIANKAOLIANG,SHANGJIADOUZHINENGYAOYAJIANGJIACANYUHUODONG。

今年,思普提前布局,尽管684万的成绩不如往年,但至少保住近一成的盈利。但今年像思普一样在“双11”盈利的云南企业,其实并不多,多数仍然处于宁夏11选5本或盈亏平衡之间。

JINNIAN,WOSHENGNONGCUNDIANSHANGYECANYU“SHUANG11”HUODONG,“GAOYUANSHUIGUOZHIXIANG”BINCHUANXIANALIBABANONGCUNDIANZISHANGWU“QIANXIANWANCUN”XIANGMUDEQIDONG,RANGGAIXIANCHENGWEIALIBABANONGCUNTAOBAOXIANGMUDEYUNNANSHIDIANXIAN,DANGDIPINPAIZHUKULAKAFEI、LIUYECHENGDENGZOUSHANGNONGCUNDIANSHANGZHILU。BUGUO,ZAIGANGGANGJIESHUDE“SHUANG11”DAZHANZHONG,ZHUKULAKAFEIBINGMEIYOUQUDEJIAORENCHENGJI。YENEIRENSHIRENWEI,WOSHENGNONGCUNDIANSHANGDAYOUKEWEI,DANYOUYUXIANSHANGHUODONGCANYUJINGYANJIAOSHAO,XUANCHUANTUIGUANGLIDUBUZU,ZAOCHENGXIADANSHULIANGBULIXIANG。

消协 消费者要勇敢维权

YU“SHUANG11”DEGOUWUKUANGREXIANGBANDE,SHISHANGPINZHILIANG、FUWUDENGWENTICENGCHUBUQIONG。JULEJIE,WOSHENGGOURUSHULIANGYUANDAYUSHOUCHUSHULIANG,“SHUANG11”TOUSUZHUYAOJIZHONGZAIKUAIDIFUWUSHANG。SHENGXIAOXIE2014NIANXIAOFEIZHETOUSUQINGKUANGFENXIZHICHU,2014NIAN,QUANSHENGGEDIXIAOXIEZUZHIGONGSHOULIYOUZHENGKUAIDILEIFUWU152JIAN,ZHANTOUSUZONGLIANGDE2.JINYICHENG,ZHILIANG、HETONG、SHITOUSUDEZHUYAOWENTI。

YUNNANSHENG“12315”XIAOFEIZHESHENSUJUBAOZHONGXINZHURENGAOSUJIZHE,JINNIAN“SHUANG11”,GAIJUBAOZHONGXINZHUANMENDUIWANGLUOYUANCHENGGOUWUJINXINGLEGUANZHU,MUQIANMEIYOUFAXIANTOUSUZENGDUODEQINGKUANG,XIWANGXIAOFEIZHEDADANWEIHUZISHENQUANYI。SHENGGONGSHANGJU、SHENGXIAOFEIZHEXIEHUI《SHUANG11WANGLUOGOUWUXIAOFEITISHI》ZHUANMENZHICHU,XIAOFEIZHEYAOYONGYUWEIQUAN。XIAOFEIZHEWANGGOUSHIYAOZHUYIBAOCUNHAOLIAOTIANJILUBINGSUOYAOFAPIAO,ZUOWEISHOUHOUBAOZHANGJIWEIQUANYIJU。FASHENGWANGGOUXIAOFEIJIUFENSHI,XIAOFEIZHEKEYUSHANGJIAXIESHANGJIEJUE,YEKEYAOQIUDISANFANGJIAOYIPINGTAIJINGYINGZHEDIAOJIE,HAIKEXIANGSHANGJIASUOZAIDIXIAOXIE、12315、GONGSHANGXINGZHENGGUANLIBUMENTOUSU。LINGWAI,YAODANGZHEKUAIDIYUANDEMIANXIANYANHUOZAIQIANSHOU,RUGUOHUOBUDUIBANHUOHUOWUSUNHUAI,KEJUJUEQIANSHOUBINGSHENQINGTUIHUO,JIJIWEIHUZISHENHEFAQUANYI。

专家 电商应当抱团发展

宁夏11选5 ZHONGGUODIANZISHANGWUYANJIUJIDIZHUANYEFENXISHI、WANGLUOLINGSHOUBUZHURENMODAIQINGBIAOSHI,WANGLUOGOUWUSHICHANGJIAOYIGUIMO“FENGZHANG”DEJIEDUANYIJIEJINWEISHENG,ZHONGGUODEWANGLUOLINGSHOUSHICHANGZHENGZAICONG“ZENGLIANG”ZENGZHANGXIANG“TIZHI”ZENGZHANGZHUANXING,ZHONGGUODEWANGLUOLINGSHOUSHICHANGZHENGZAIZHUDONGMOUQIU“SHENGJI”。

云南天度集团董事长,云南省互联网零售业协会负责人郑桂文告诉记者,从今年“双11”看,云南欠缺有影响的电商企业,规模化效应不强,基本都是赔本赚吆喝。除此之外,大多云企更注重线上,如果只盯着线上的交易额和利润额,而忽略了线下产品质量、用户体验等环节,无异于杀鸡取卵。郑桂文表示,云企发展电商应当抱团发展,这样才能形成规模和品牌效应,才能在全国电商浪潮中发展壮大。

ZHENGGUIWENRENWEI,YUNNANZIYUANFENGFU、TESECHANPINZHONGDUO,YOUPILINDONGNANYA,SHIGAOTESEDIANSHANGHENONGCUNDIANSHANGDEHAODIFANG,DANYINWEIYISHIXINGTAILUOHOU、XINXIHUACHENGDUDI、JIAOTONGWULIUCHENGBENGAODENGJUXIAN,YUNNANNONGCUNDIANSHANGYIZHIHENNANPOJU。YUNNANNONGCUNDIANSHANGSHOUXIANYAOJIEJUEDEJIUSHIWULIU、KUCUNDENGHUANJIE,JIANYIYINJINHEZUOSHEJIZHI,JIANGLINGSANDESHANGHUSHENZHINONGHUZHENGHEQILAI,XINGCHENGGUIMOHUAJINGYING,JIANGHUISHIWEILAINONGCUNDIANSHANGDEFALIDIAN。

BENBAOJIZHE WANGSHUJUAN ZHUDAN CHENWENZHONG

原文:http://yndaily.yunnan.cn/html/2015-11/13/content_1016347.htm?div=-1

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